Rubik’s new brain teaser is on the ball
July 7, 2009 by admin
Filed under In the News
The new spherical puzzle from Erno Rubik is going to keep us on the ball according to the Daily Express this week.
THE inventor of the Rubik’s Cube has come up with a new brain-teaser that could prove even more frustrating to solve.
The tricky Rubik’s 360 dreamed up by Hungarian Professor Erno Rubik is a clear plastic ball holding six small balls of different colours. Players have to lock the balls into place to crack the puzzle.
“It doesn’t need batteries and looks as though it should be quite easy,” said David Hedley Jones, senior vice president of the Rubik brand. “But it is incredibly complicated. There are some really cunning tricks to it.”
He said Professor Rubik, 64, whose Cube craze has notched 350 million sales since 1980, was heavily involved in creating the 360.
It uses the original principles applied to the Cube and bright children as young as eight as well as adults will be able to tackle it. The 360 goes on sale next week costing £18. Toy store Hamleys has already had 3,500 inquiries. Head of sales Nigel Wheatley said: “It is our biggest item on the web. I expect thousands to be sold in days.”
Original Source: Daily Express
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