A week in the life of the Rubik’s 360

Well its is almost a week since the Rubik’s 360 officially launched at Hamleys in London. So what’s happened since then?

Well firstly it has to be said that the launch was a fun day had by many and the demand for the Rubik’s 360 was huge, as expected. So big in fact that Hamleys currently have the Rubik’s 360 as out of stock through their website.

So who does have stock of the Rubik’s 360 online?

At the moment it seems that no-one does.  Play.com have it as a pre-order still for £14.99 with expected delivery date of the 7th august 2009, theToyShop.com have it as out of stock and all the other retailers such as Argos, Amazon, ASDA, Tesco, Toys R Us to nme just a few are still awaiting their first delivery.

The Rubik’s 360 is going to be one of the top toys for Christmas 2009.

Getting back to the launch, the Rubik’s 360 entered the UK with a bang. The PR team promoting this new puzzle had put together an excited Rubik’s Media Team including, Dan Harris, twice UK Rubik’s Speedcubing Champion, Emily Dixon, Freelance Acrobat/Trapeze Artist and huge Rubik’s fan. A recent SKYPE for windows video was released based around the Rubik’s Cube and featured Jay Terrafranca who was also present as part of the media team. the youngest member of the media team on the day was 12 year old Maddy Kendall-Murray who was one of the madcap children in the St. Trinians films and has also been used in photo shoots for the Rubik’s brand. All were at hand to assist and demonstrate the Rubik’s 360 to those that dared to stand still for a split second, somewhat taken aback by the furor of what was developing before the……… Rubik’s 360 Mania was here, and here to stay.

The launched kicked of with the official cutting of the tape by Seven Towns Ltd representatives David Hedley Jones and Chrisi Trussell, the former  sporting as you will see in some of the photos a pretty fantastic Rubik’s top hat and for those that noticed a tie with loads of spheres, in keeping with the theme for the day. As well as the media team and other Rubik’s representatives there were plenty of Hamleys officials around to help those eager shoppers to get their hands on the Rubik’s 360 for the first time.

With the shelves emptying at a fast rate, members of the press joined the offcial Rubik’s 360 party for light refreshments and the opportunity for further photographs celebrating this long awaited day.

Having been lucky enough to be present at the launch, making the most of the opportunities to snap away, we can aonly draw on the conlcusion, shared by many that the Rubik’s 360 is already a massive hit and is a worthy successor to the original Rubik’s Cube. Will it be as succesful? is a question on the lips of many. With so many differences and likenesses, it is hard to say, but it will no doubt be a success in it’s own right.

Rubik’s 360 Launched Today

The long awaited launch of the Rubik’s 360 finally arrived today at midday in Hamleys Regent Street shop.  With online pre-orders already reducing stock levels, the official launch gave people the chance to try and buy the most anticipated toy, not just in the Rubik’s range to become available for many years. A full write up of the launch with loads of pictures will be posted soon.

So, at last the Rubik’s 360 is here, and here to stay!

Watch this space.